RDU Takes Paris Awareness to Triangle Roadways

RDU BillboardRDU Airport, N.C. — Raleigh-Durham International Airport is partnering with Fairway Outdoor Advertising to build awareness for its new nonstop flight to Paris that launches on May 12.  RDU recently launched a springtime advertising campaign utilizing roadside displays to spread the word about the new air service in Wake, Durham and Orange counties.

“Ensuring that our new nonstop flight to Paris is successful is a top strategic priority for the Airport Authority,” said President and Chief Executive Officer Michael Landguth. “We are off to a great start and look forward to sharing this series of creative outdoor displays to area drivers and visitors.”

Strategic locations were chosen for the displays along major Triangle-area commuting routes.  Based on information obtained by the Traffic Audit Bureau, the campaign is estimated to gain more than 27 million impressions over a 12 week period.

The campaign utilizes five iconic billboard locations that will boast Eiffel Tower extensions that extend above the sign top, providing a striking visual image.  Additionally, 10 smaller displays will target travelers with clever messages that connect North Carolina and French culture.

Delta Air Lines will operate the new daily nonstop service, which will be timed for easy one-stop connections to more than 80 cities throughout Europe, Africa, The Middle East, India and Asia. Learn more about the flight.

Fairway Outdoor Advertising took the lead in campaign design, research and execution. Fairway and RDU also worked with the Regional Transportation Alliance to display the campaign messages on an additional number of outdoor displays throughout the region.

About Fairway Outdoor Advertising:
Fairway Outdoor Advertising is one of the country’s largest privately held outdoor advertising companies with displays in fifteen states throughout the Southeast, Southwest and Midwest regions. Fairway’s focus on local and regional sales and outstanding customer service make it one of the country’s finest outdoor advertising companies. Fairway provides advertisers with excellent opportunities to reach their target audiences at the right place and at the right time. For more information, please visit www.fairwayoutdoor.com