IDeaS Enables Raleigh-Durham International Airport to Transform its Parking Business

MINNEAPOLIS, MN- With passenger numbers exceeding 12.8 million in 2018, Raleigh-Durham International Airport (RDU) is the primary anchor for the popular Research Triangle destination of North Carolina. As the next step in its Parking Transformation Program, the Raleigh-Durham Airport Authority has partnered with IDeaS Revenue Solutions, the global leader in revenue management, to create a better parking experience, and optimize space utilization.

The partnership aims to enhance its parking experience and returns from the airport’s 18,830 parking spaces—the largest source of revenue for the airport. IDeaS Car Park Revenue Management System (RMS) is a cloud-based forecasting and pricing solution that uses advanced SAS® analytics, artificial intelligence and deep machine-learning to deliver optimal demand-based, dynamic pricing decisions fueled by a 365-day future view of parking demand.

  • Focus on passenger experience – Raleigh-Durham Airport Authority aims to further transform its customers’ parking experience by changing the dialogue around parking to one of added value, ease and economy. A complement to the ParkRDU parking reservation system soft-launched in mid-2018, IDeaS Car Park RMS will enable RDU to sell the right product, to the right customer, at the right price, at the right time.
  • Airport parking in a sharing economy – It’s no secret one of the biggest challenges facing airport parking—including at RDU—is competition. To effectively compete, RDU aims to address the experience, convenience and value of parking over other modes of transportation. It is seeking to be competitively affordable for ParkRDU consumers.
  • A partner they can trust Mindful of potential pitfalls when implementing new technology, Raleigh-Durham Airport Authority identified IDeaS Revenue Solutions as the right business partner because of their 30 years of revenue management experience—including an extensive list of airport parking clients—their industry-leading analytics and robust dynamic pricing tools, and their integrations with RDU’s other parking suppliers.

Michael Landguth, President and CEO of Raleigh-Durham Airport Authority, said: “IDeaS has the technology and expertise necessary to help us make informed decisions, shaping more effective marketing strategies, sales programs and overall airport parking revenue management. We are fortunate to have a renowned data-analytics partner right here in the Research Triangle.”

Ryan MacLagan, account executive, IDeaS, said: “While the concept of demand-based pricing in the travel industry is not new, RDU is one of the first airports in the U.S. to make the bold move to transform their pricing strategy for parking and invest in their future. IDeaS is excited to partner with them on their journey to improve customer experience and transform revenue performance.”