December 3 , 2001

RDU Launches Campaign to Thank Travelers

The RDU Airport Authority recently launched a new public service campaign featuring over 100 billboards with the slogan, "Your Support Means the World to Us."

"Since September 11, the airport has received tremendous support from the community," said Teresa Damiano, airport authority director of customer service and organizational support. "This campaign is our way of thanking people for getting back in the air, while also acknowledging how important they are to the airport's success.

" Fairway Outdoor Advertising of Raleigh donated the billboards and artwork. The billboards can be seen throughout central and eastern North Carolina and are part of a campaign that will include radio announcements, in-terminal advertising and holiday communications.

"People are flying again. RDU is their airport of choice, and we appreciate their support," said Damiano. "This is a message we want the public to hear."

RDU's campaign is just one of many that tourist organizations across the state are launching. "Tourism is a very big part of North Carolina's economy and the state's tourism industry is working very hard to get the word out that we need and appreciate the community's support," says Damiano.

The billboards will be posted throughout the holiday season.

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